Eddie Helps Provide 1000s of South Africans With FREE Quotes Every Month.

Eddie is a life insurance specialist with a solution for over-paying South Africans.

Who is Eddie?

Get The Deal You Deserve in 3 Easy Steps:

Take our eazy quiz

Answer a couple of quick questions here.

Find out if you qualify

And see how much you could be saving. 

Here are the answers to your Questions.

How much does it really cost?

Does life insurance really pay out?

If it's free to use, how do you make money?

Can I trust your insurance partners?

Sick and tired of being ripped off? Looking for the most affordable life insurance? Truth is you're probably paying way more than you should. 

And you didn't even have to ask. We are good like that ...

2023 © Eddie.co.za | All Rights Reserved

*Results may vary from person to person. A reduction in monthly life insurance premiums is based on the performance of insurance cases administered by our insurance solution providers. A reduction in monthly premiums depends on a number personal circumstances/attributes and the successful completion of a formal quote. We cannot guarantee that you will qualify for a reduction and will look at applications on a case by case basis.

We work with a carefully selected panel of insurance providers and, once you have qualified and accepted our terms, we will introduce you to them to look after the management and administration of your recommended plan. Our service is 100% free to use and you are under no obligation to accept any of the quotes or product offers that you receive. Insurance cover is subject to conditions and acceptance. If you choose to accept a new insurance quote it is your responsibility to read through and accept all terms and conditions. Calls are recorded for training and monitoring purposes.

eddie.co.za does not administer insurance products. You may be referred to our trusted providers if we feel that this is appropriate and the best advice in your situation. Eddie.co.za may be paid a referral fee for introducing you to one of our approved providers. 

eddie.co.za is a trading name of Worldwide-Leads PTY LTD, registered in South Africa, Registration Number 2019 / 541064 / 07, registered office Ouklipmuur Street, Equestria, Pretoria, Gauteng, 0184, South Africa.

It's free to use Eddie to find life insurance - you'll never be charged for quotes. Your life insurance stays at the same price each and every month.

Yes, BUT only if you tell the truth, the whole truth and nothing but the truth! When it comes to life insurance, you need to be open right from the start. It definitely pays to be honest in this instance. If you do happen to have the odd sneaky smoke when you are out and about or hiding behind the shed in your garden, you need to tell us. The only time life insurance won't pay out is if you were not 100% honest during your application process..

When you start a policy with one of our awesome providers, we get paid a small commission for passing you on to them. We only work with some of the best life insurance providers in South Africa so we know you are in great hands with the products and services that they offer.

One hundred percent! They are are all authorised and have great track records. 

Are You Paying Way Too Much For Life Insurance, Or Maybe You Don't Have Life Insurance At All? 

Take this short 28-Second assessment to see if you could reduce your Life Insurance Premium by up to 53%

* No Contact Details Required To Find Out How Much You Can Save!


Eddie Cuts Life Insurance Premiums IN HALF For South Africans.


Which plan is best for you? Where do you start? Between all the complex jargon and the dozens of companies to choose from, finding the right life insurance can feel complicated. But it doesn't have to be

We'll get to work

Relax while our insurance experts get to work for you.


GET STARTED (click here)





FACT: Most South Africans overpay for their life insurance by as much as 53%.

You have enough to worry about without wasting your hard-earned cash on poor value products at ridiculous premiums.

WHY?  Well, most South Africans are being ripped off by their current insurers with high premiums. Your family's wellbeing means everything to you. And many companies use this to play on your emotions.

HOWEVER  you can still protect your family without breaking the bank. Insurance doesn't have to be a frustrating, confusing and expensive chore.

Sindy, Port Elizabeth

"Amongst such a wide variety of life insurance products in South Africa, I chose the guys that have helped me the best with incredible service."

Thomas, Pretoria

Susan, Cape Town

"With such a wide variety of Life Insurance products & companies, you have by far offered me the best premiums & service."

"I was truly gobsmacked I just received R2 million Life Cover for as little as R119,05 per month!"

Why get life insurance?

Losing a parent or guardian is not something anyone wants to experience. However, losing a parent plus everything that parent used to pay for - at the same time - is just unthinkable.

Life insurance is the safety net your family really needs. They can keep the house, the car, kids can still go to school or university and outstanding debts can be settled. This eases the financial burden of your family losing you, so their lives can carry on even if you are sadly not a part of it. 

Why do you need to know if I smoke?

It is no secret that smoking is terrible for our health, and sadly it is a big player in disease and death that affects many people. We need to know if you smoke because it may increase your risk of death. If you are not honest on this one - your life insurance may not pay out.

Why do I need to speak to someone on the phone, can't I do this all online?

There are a few very important reasons for this.

1. Unlike car insurance (which may involve a few hundred thousand rand), life insurance could involve millions. For this reason, life insurance companies like to have recorded conversations to make sure you are who you say you are, should there be any disputes when claims arise.

2. Speaking to a real human being ensures that your requirements are fully understood and that you get the right cover for you and your family.

What Makes Eddie Different?

We jump though the traditional hoops so you don't need to spend hours on the phone, filling out heaps of paperwork. We know you don't have time for that.  

  • All-encompassing: Eddie looks at your entire process from your Last Will to your estate wind up.
  • Significantly cheaper: Our leading companies' existing infrastructure allows for massive savings.
  • No crazy overhead costs: Unlike bank-owned insurers, we don't rely on overhead costs which is why we offer lower premiums.

Chances are you are paying too much for your Life Insurance.

TRUTH TIME:  If the price isn't right for you, you have the power to change it. Imagine being able to pay just under R626 per month instead of R1887!

It's time to find out if your current life insurance rate is highway robbery. Save up to 53% with Eddie's unique, groundbreaking Life Insurance. Get the best cover in South Africa at affordable prices. And say goodbye to high Life Insurance costs.

You can get a free quote faster than Eskom cuts the lights. Eddie sorts this out for you. We will guide you and make this as simple as possible, breaking down which policies cover what. So that you don't overpay for what you don't need.

Why Get Life Insurance?


If anything happens to you, life insurance will protect your family financially after you're gone. They will receive a lump sum so your family doesn't have to worry about money, outstanding debts, or losing their home. 


Every 13 minutes a South African dies.

Every 18 minutes a child loses a parent.

Accidents, sickness and death are not within our control. No one likes to think about it, but we all know it. 


This is where our experts come in. They compare the prices for you, and find a price that you CAN actually afford.


Eddie is backed by the most reputable companies in South Africa. We pair you with the best life insurance services in the country. Eddie is the first of its kind in South Africa - matching affordable rates with market leaders. We know the game and we prioritize your unique needs.


  • Unbiased advice and complete transparency
  • Lower premiums
  • No medical blood tests (* depending on value of the cover)
  • No waiting periods or payout hassles
  • No claim issues
  • Cover within 24 hours